Google today unveiled its experimental effort to integrate augmented reality features into the mobile and desktop web using its Chrome browser. That way, web designers, media organizations, and other creative professionals could create virtual 3D objects, embed them into websites for viewing on desktop, and make them downloadable on mobile so users could place those objects into their real world surroundings.

“In the next few months, there will be hundreds of millions of Android and iOS devices that are able to provide augmented reality experiences — meaning you’ll be able to look at the world through your phone, and place digital objects wherever you look,” writes Reza Ali and Josh Carpenter, who work on user experience on Google’s…

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