Former Windows chief reveals #microsoft’s reaction to the iPad


Steven Sinofsky Microsoft stock

Former Windows chief Steven Sinofsky has revealed his perspective of being on the Windows team when Apple unveiled the iPad 10 years ago this week. Microsoft tried to make tablet PCs a thing with Windows XP, but the company didn’t get the timing, hardware, and software right in order to succeed. So when Apple unveiled its iPad in 2010, it surprised many people inside Microsoft.

Sinofsky admits that the iPad was “as much a challenge as magical,” especially as Microsoft had been “fixated on Win32 [desktop apps], pen, and more” over a period of 10 years. “The success of iPhone blinded us at Microsoft as to where Apple was heading,” reveals Sinofsky.

Microsoft had been anticipating a cheap, pen-based Mac to compete with the Windows-based…

Continue reading…