A convincing and polished, yet entirely fake, advertising campaign under the slogan, “Don’t Believe Every Tweet,” made the rounds early this morning, fooling tech critics and reporters into thinking Twitter had launched a marketing effort centered on its own inability to police fake and misleading information. The company confirmed to The Verge that it has nothing to do with the campaign.

The project includes a Twitter account, a YouTube video featuring comedian Greg Barris, and a website, complete with fake quotes from Twitter CEO Jack Dorsey and a pledge asking people to “be skeptical of all claims and never assume something is true just because it appears to reinforce views I already hold.”

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