#facebook built a chatbot to help employees deflect criticism over the holidays


Illustration by Alex Castro / The Verge

Facebook’s public image is in such a disastrous state that the company’s public relations team built an artificial intelligence-powered chatbot to help its employees deflect criticism from family members over the holidays, reports The New York Times. The tool, called “Liam Bot” for reasons the company has not disclosed, helps walk employees through tough conversations about Facebook’s various controversies.

The tool was rolled out to employees shortly before the US Thanksgiving holiday, the NYT reports, and it first entered testing back in the spring. The answers are written by the company’s public relations team and largely appear to align with executive team’s public statements on topics like free speech, election meddling,…

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