Businesses can now send #android users multimedia texts via RCS

Tech

After a year in development, Google is flipping the switch on “RCS business messaging.” Essentially, it means that brands can text more multimedia-rich messages to Android users. The idea is that instead of just getting an SMS from a random five-digit shortcode telling you that your hotel room has been booked, you get something much more useful. Something like a message showing the hotel’s address, a picture of your room, and quick-reply buttons that let you jump right into a chat with somebody in the lobby so you can start hustling for that suite upgrade.

That’s the idea, anyway. But if you’ve been following the long and winding road that is either Google Messaging apps or Rich Communication Services (the RCS mentioned above), you know…

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