BlackBerry declares ‘mission accomplished’ with KeyOne despite anemic sales
February 26, 2018 | Uncategorized
TCL, the budget phone maker that bought the rights to sell devices under the BlackBerry brand back in 2016, has come to Mobile World Congress 2018 with a positive message about the market response to its last flagship, the BlackBerry KeyOne. A year after the KeyOne’s launch at MWC 2017, this week I spoke with two senior members of the BlackBerry / TCL team, Francois Mahieu and Alain Lejeune, who expressed their collective belief that the KeyOne’s launch was an unqualified success. Lejeune is the global general manager for BlackBerry Mobile and Mahieu is in charge of marketing — and the latter was doing his job very well by noting that the phone has been made available across 50 countries and sold by more than 110 carriers.
But the…
