Apple just won a bidding war for a TV comedy series produced by and starring SNL alum Kristen Wiig. The 10-episode series is Apple’s first scripted half-hour comedy, according to The Hollywood Reporter, and is inspired by an upcoming short story collection by Curtis Sittenfeld called You Think It, I’ll Say It.

Reese Witherspoon is set to executive produce alongside Wiig under her women-focused production company, Hello Sunshine. Apple has already commissioned two other shows from Hello Sunshine: a thriller starring Octavia Spencer called Are You Sleeping?, and a drama about morning talk shows starring Witherspoon and Jennifer Aniston.

Apple plans to invest $1 billion in original content in the upcoming year, and has been quickly adding…

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