Reviews on Apple’s iOS and Mac app stores are about to get more conversational. Apple has informed developers that beginning with iOS 10.3, they’ll be able to reply to reviews and have those responses stay publicly visible to other users. If you’ve seen companies reply underneath reviews on Amazon, for instance, this is a similar concept. The same will be true of the Mac App Store. Currently, developers have no way of directly responding to reviews on the app stores and instead must communicate with customers via email, social media, and other means.

Apple is also trying to streamline the…

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