#apple TV 4K vs. Roku Ultra vs. #amazon Fire TV: comparing the top video streaming gadgets

Tech

Apple announced the Apple TV 4K yesterday, an updated version of its living room set-top box that adds support for 4K and HDR video and boosts the processing power. There’s not much else new compared to the prior fourth-generation device: it offers the same apps, Siri remote, and a centralized TV hub that aggregates video from participating content providers.

But Apple’s option is just one in a sea of competitors. Google, Amazon, Roku, and even technically Microsoft (if you count the Xbox One S as a streaming box) all offer 4K (and more recently HDR) boxes or streaming sticks for your TV.

But a big problem when comparing streaming TV devices is that, for the most part, everything…

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