#apple sold 6 million #apple Watches last quarter, analysts say

Tech

When Apple chief executive Tim Cook said that sales of the Apple Watch over the last quarter were record breaking, the only detail he would provide was that “the holiday demand was so strong we couldn’t make enough.” A recent report from Canalys, however, estimates that the wearable’s record-setting performance amounted to 6 million units sold, generating more than $2.6 billion in revenue. That would amount to nearly 80 percent of the total smartwatch market for the quarter.

“Apart from the hardware and software improvements of the new models, Apple succeeded mainly due to its streamlined marketing and re-aligned pricing, which helped it address a wider audience,” said analyst Jason Low in a press release from Canalys. “The Series 1’s…

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