Apple’s trying something a little different on its YouTube account today: rather than putting up more ads about how great the iPhone’s camera is, it’s published a series of short tutorials on how to actually use the camera.

The videos are all about 40 seconds long and focus on the very basics of iPhone photography, like using portrait mode and shooting panoramas. They also get into some general photography tips too, like how to shoot a decent photo in low light. These won’t be useful for anyone but the most novice photographer, but that’s still an awful lot of people.

What might be most interesting about the spots is their style. They’re all vertical, so they’re meant to be seen on a phone. And they put together electronic beats and…

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