#apple agrees to provide songs for teens’ favorite lip-syncing app Musical.ly

Tech

Apple is reportedly partnering with Musical.ly, the lip-syncing video app that’s become a popular social network for younger teens. The deal will see Apple Music providing the songs for the service, offering snippets of tracks for users to record themselves pretending to sing, while also promoting Apple’s own streaming service inside the app. The partnership will also see Musical.ly expanding to 90 new countries, with Apple’s licensing agreements allowing it to increase the number of territories it supports from 30 to 120.

Musical.ly surged in popularity last year

The deal is something of a step up for the Shanghai-based Musical.ly, which had previously relied on British provider 7digital to provide songs for use in its app. The service…

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