#amazon price alerts are leading sellers to raise prices on Walmart or risk losing perks

Tech

Illustration by Alex Castro / The Verge

Amazon is indirectly causing third-party sellers to raise prices on their products if those products are listed on competing storefronts at lower prices, according to a report from Bloomberg. This is potentially anti-competitive, and it may become a central piece of evidence in the federal government’s ongoing antitrust investigations into US tech companies.

Amazon is not going so far as to openly demand its third-party sellers raise prices, according to Bloomberg. In some cases, Amazon may want the seller to lower the prices of its items on Amazon.com to match the prices on Walmart and elsewhere. Walmart also encourages its sellers to match prices across platforms. But Walmart isn’t as influential as Amazon’s Marketplace, which is the…

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