Prisma, the Russian company best known for its AI-powered photo filters, is shifting to B2B. The company won’t retire its popular app, but says in the future, it will focus on selling machine vision tools to other tech firms.

“We see big opportunities in deep learning and communication,” Prisma CEO and co-founder Alexey Moiseenkov told The Verge. “We feel that a lot of companies need expertise in this area. Even Google is buying companies for computer vision. We can help companies put machine vision in their app because we understand how to implement the technology.” The firm has launched a new website — prismalabs.ai — in order to promote these services.

Prisma will offer a number of off-the-shelf vision tools, including segmentation…

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